10 Ways to Use NFC Cards to Gather Google Reviews

NFC cards make it simple for your customers to leave a Google review. By tapping their phone on the card, they are directed to your review page instantly, without searching or typing.

Here are ten creative and effective ways to use NFC cards to get more reviews:

1. Direct Link to Your Review Page

The most straightforward use of NFC cards is to program them to open your Google review link directly. When a customer taps their phone on the card, it takes them straight to the review section. This removes the extra steps of searching for your business or navigating through your website.

Steps to Implement:

1. Log in to your Google Business Profile.
2. Copy the link to your Google review page.
3. Program your NFC card with this link.
4. Place the cards in high-traffic areas like your checkout counter, or waiting area, or even attach them to receipts.

2. Incentivize Reviews

Offer customers a small reward in exchange for leaving a review. This can be a discount on their next visit, a free item, or entry into a giveaway. NFC cards can include details of the offer and the link to leave a review or even edit Google reviews they’ve already submitted.

Examples of Incentives:

• Restaurants: “Leave a review and get a free dessert on your next visit.”
• Retail Stores: “Tap here to leave a review and get 10% off your next purchase.”
• Service Businesses: “Share your feedback and receive a $5 gift card.”

Why This Works:

Incentives encourage customers who might not otherwise leave a review. The reward creates a win-win situation for both you and the customer.

3. Post-Purchase Prompt

After every purchase, hand your customers an NFC card that includes a friendly thank you message and a direct link to your review page.

This works well because customers are most likely to leave a review right after a positive experience.

How to Use This Strategy:

• Include the NFC card in shopping bags, delivery packages, or gift boxes.
• Add a personal touch by writing:
  “We hope you love your purchase! Tap this card to share your experience.”

Bonus Tip:

If you’re an e-commerce business, include the NFC card in your product shipments. It’s an easy way to connect with customers and ask for their feedback.

4. Reception Desk Display

Place NFC cards on your reception desk or checkout counter where customers can easily see and tap them. Use a stand to hold the cards and display clear instructions like:

Example Text:
“Tap your phone here to leave a review and let us know how we did!”

Best Practices for Displaying NFC Cards:

• Use eye-catching designs that match your branding.
• Place the cards in an accessible spot where customers can tap without asking for assistance.
• Include a small note or staff reminder to encourage customers to use the card.

5. QR Code Backup

Not all phones have NFC technology, so including a QR code on the card ensures no customer is left out. If their phone doesn’t support NFC, they can scan the QR code to access the same review link.

How to Add a QR Code:

1. Use a free QR code generator to create a link to your Google review page.
2. Print the QR code on the NFC card along with a message like:
   “Don’t have NFC? Scan this code to leave a review.”

Why This Matters:

This approach makes the card accessible to everyone, regardless of the technology they have on their phone.

6. Follow-Up Mail

Send thank-you cards or letters to customers after their purchase, and include an NFC-enabled card with a direct link to your review page. This is especially effective for businesses that rely on building long-term customer relationships.

What to Include in Your Mail:

• A warm thank-you message, like:
  “We’re so grateful for your support! Tap this card to leave a review and help us improve.”
• An incentive (optional) to encourage more reviews.

When to Use This:

• After high-value purchases.
• For repeat customers to deepen engagement.

7. Event Giveaways

If your business participates in events, trade shows, or community gatherings, distribute NFC cards as part of your giveaways. These cards can promote your business and direct attendees to leave a review.

How to Stand Out:

• Combine the NFC card with a branded item, like a pen or notepad, to make it memorable.
• Include instructions on how to use the NFC card:
  “Tap this card to learn about us and leave a review!”

Why It Works:

Events are a great opportunity to introduce your business to a new audience and encourage feedback.

8. Tabletop Tents in Restaurants

For restaurants and cafes, place NFC cards on tabletop tents or displays. This allows diners to leave a review before they leave the restaurant, while their experience is still fresh.

How to Implement:

• Use a friendly message like:
  “Did you enjoy your meal? Tap here to tell us about it!”
• Pair it with a small incentive, such as:
  “Leave a review and get a free drink on your next visit.”

Pro Tip:

Ensure the cards are easy to access but not intrusive on the table space.

9. In-App Integration

If your business has a mobile app, use NFC cards to drive customers directly to the review section within the app. This creates a seamless process for users who already engage with your app.

Benefits of In-App Integration:

• Keeps customers engaged with your brand.
• Reduces the steps needed to leave a review.
• Works well for tech-savvy audiences.

Example:

A fitness app could use an NFC card that says:
“Tap to review your experience with our gym and app!”

10. Customer Service Interaction

Train your customer service representatives to hand out NFC cards during in-person interactions.

Customers are more likely to leave a review when asked directly after a positive experience.

What to Say:

“Did we meet your expectations today? Tap this card to leave a quick review and share your thoughts. We’d love to hear from you!”

When to Use This:

• After resolving an issue for a customer.
• Following a consultation or service appointment.

By implementing these strategies, you can make the review process simple, effective, and modern for your customers.